Acne Jeans

Acne Jeans is a Swedish denim manufacturer and part of the Stockholm-based design firm "Ambition to Create Novel Expressions" (ACNE). Acne Jeans is a Swedish group of companies founded in 1996 in Stockholm. Acne Jeans today consists of Acne Advertising (advertising), Acne Art Department (design), Acne Digital (web), Acne Film (commercials, feature films and TV) and their own brands Acne (fashion), Acne Paper (magazine) and Acne JR (toys). The denim offshoot began in 1997 when Acne Jeans designed 100 pairs of jeans to distribute among friends, family and clients of the company. Before long a public request for these raw denim jeans with red stitching appeared and the following year (1998) Acne Jeans released its first collection. Ever since Acne Jeans has released two yearly collections every spring and autumn.

The products designed by Acne Jeans follow a very minimalistic style which also characterizes other Scandinavian fashions designers such as Filippa K. However, Acne Jeans is known to do things their own way. For example, Acne Jeans abstains from advertising in any fashion magazine, instead they have published their own fashion magazine Acne Paper twice each year since 2005.

During the first six years the collections produced by Acne Jeans were distributed to various clothing stores mainly in Scandinavia. However, In 2003 Acne Jeans opened its first own concept store in the Stockholm shopping mall PK huset. Today Acne Jeans has more than ten stores situated not only in Scandinavia but also in Australia, Austria, France, Germany, and The United States.

Acne Founded in Stockholm in 1996 by four creatives, Acne's ambition was to create and develop a lifestyle brand through desirable products, as well as helping other people to build their brands. This ambition led to diverse assignments in advertising, graphic design, Internet games and TV production.

Acne was one of the first brands to see the space in the market for denim and used this forward thinking to create 100 pairs of unisex jeans. They were featured in Swedish Elle magazine and soon, Sweden's leading boutiques wanted to carry the characteristic jeans with bright-red stitching. These are the foundations of Acne.

With confidence from the success of the jeans, Jonny Johansson ACNE's creative director, branched out into other design genres. The first full collection was launched in 1998, and it set the tone for the brand - the subtle luxury and understated items originates from the ethos that the clothes should feel like someone's wardrobe. Cool and personal. The result is that nothing dominates anything else, yet every piece is effortlessly stylish.

"Fashion is the best form of self-expression. We like to design pieces that together form the coolest wardrobe, but is ultimately wearable. It becomes one way of thinking as individual pieces, but together creates a strong, modern and considered statement." explains Jonny Johansson, Acne's Creative Director.

ACNE Paper was developed as a visual form of communicating the ACNE collective and what inspires it. The Independent Newspaper describes it as "pointing to the future of fashion publishing."

With stores and projects across nine countries, Acne is today recognized internationally as a creative collective, unique for its corporate diversity in fashion, graphic design, film production and advertising, as well as product, business and concept development.

Today the full team reaches over 200, each as enthusiastic about the brand as the original four creatives.

Ideology supplies different kinds of clothing like Nom de Guerre, Acne Jeans, APC Jeans, APC Clothing, Filippa K

Acne Jeans

Below are a few examples of some of the Acne Jeans clothing brand we have available.